How We Helped BEAUSÉJOUR FAMILY CRISIS RESOURCE CENTRE

BREAK A GUINNESS WORLD RECORDS Title ®
and raise over $250k at the same time.

BEAUSÉJOUR FAMILY CRISIS RESOURCE CENTRE

OBJECTIVES

  • Develop a name, brand, theme, and concept that would inspire the region (The $5 Challenge)

  • Organize the culminating event of the Courage Campaign in an accessible to all and exciting fashion whereby every $5 bill mattered

  • Reach 20,000 feet of banknotes in order to defeat the existing record held in the USA

Key factors considered before taking action.

  • Build on the existing awareness of the Centre and the urgent need for a new one and sustainable operational funding

  • Communicate progress as often as possible to encourage the community to donate repeatedly

  • Develop a robust group of individuals, businesses, and organizations to sponsor a half or a full row of $5 bills

  • Build a comprehensive and accessible sponsorship program to allow businesses to take part in the challenge

  • Foster strategic media and influencer relationships to ensure the entire community was aware and had the opportunity to be a part of the attempt

RESULTS

OFFICIAL GUINNESS WORLD RECORD TITLE HOLDER
The longest line of banknotes

  • Over $251,000 raised thanks to 75+ corporate sponsors as countless individual donations

  • 7,435.57 meters of $5 bills were laid out on the floor of the new Avenir Centre in downtown Moncton

  • The official GUINNESS WORLD RECORDS adjudicator flew in from New York and was present for the record-breaking attempt

  • The project greatly exceeded the existing record and was declared “Officially Amazing”

  • The record-breaking event is now featured on both the GUINNESS WORLD RECORDS website and in the 2019 printed book