BrainWorks

Raising $4.2 million in one year

Client: Beausejour Family Crisis Resource Centre

Objective: To raise $4.2 million within 6 months for the building of a new facility with the goal of providing support, counseling, hope and safe housing to women and children who are victims of domestic violence and sexual abuse in South East New Brunswick.

Challenges:
• Stipulations on government funding meant the balance of money for the new facility needed to be raised under a very tight timeline.
• Thought the centre is located in the smaller town of Shediac, NB it provides services to the entire South Eastern New Brunswick.
• There was little to no awareness in the community of the centre, its resources, and the services it provides the community and confusion existed over the need for the new facility.

Deliverables:

• Stipulations on government funding meant the balance of money for the new facility needed to be raised under a very tight timeline.

• Thought the centre is located in the smaller town of Shediac, NB it provides services to the entire South Eastern New Brunswick. • There was little to no awareness in the community of the centre, its resources, and the services it provides the community and confusion existed over the need for the new facility.

Results:

This campaign is currently on going. We are near to our goal and have doubled the donation from one original funder from $500k – 1M and engaged two former lieutenant governors as honorary chairs. The videos created have become cornerstones of the campaign and the emotions they convey have been instrumental in raising funds.