Lotto Max is a national Canadian Lottery game launched in 2009 by Atlantic Lottery Corporation. It offers Jackpots starting at $10 Million, with gradual increases in the grand prize every time the draw doesn’t yield a winner. For our Holiday campaign, our mission was to create an engaging and shareable social media video campaign designed to spread cheer in the 2017 holiday season, while also raising the profile of Atlantic Lottery and Lotto Max in the Atlantic Provinces. The 2 events held in Moncton, New Brunswick, and Halifax, Nova Scotia, produced the most highly viewed video in Atlantic Lottery Corporation’s history. Additionally, the Dream Box was activated during the 2018 edition of the Cavendish Beach Music Festival, amongst a crowd of 55,000.