Project Description

In an effort to invigorate local economy and encourage residents of New Brunswick to purchase 5% more local products, Excellence NB was created as a means to connect local businesses of all kinds with the customers looking to support them. 

BraiWorks created, designed and executed a non-profit program to bring this concept to life. Supported by both linguistic communities as well as many economic development agencies et partners from the private sector, various leaders of the province were brought on to attend the announcement event, held in front of over 150 people and more than 20 representatives of the media.