BrainWorks

Barack Obama: Sold Out in 21 Minutes

The incredible team at the Nova Scotia Co-operative Council and with presenting sponsor Credit Unions Atlantic have made history. In November – in celebration of the council’s 70th anniversary – a world class event will be held at the Scotiabank Centre in Halifax, Nova Scotia featuring “A conversation with the 44th President of the United States Barack Obama”.

It was the persistence, vision, and leadership of the Nova Scotia Co-operative Council’s CEO Dianne Kelderman that made this huge dream come true from Atlantic Canada. BrainWorks is honoured and thrilled to be the official agency for the 70th anniversary celebration and we can honestly say we’ve never worked so hard. From the launch event to a print campaign that covered the front pages of 41 newspapers in NB, NS, PE, and NL – the spirit of collaboration is alive and well. 

  • Phase 1: Bring the (25) right sponsors around the table in just 3 weeks (accomplished)
  • Phase 2: Launch and Announce the event (accomplished)
  • Phase 3: Sell-out the 8846 seats in the stadium (accomplished)
  • Phase 4: Help craft an event unlike anything Atlantic Canada has ever seen (buckle up)