How We Helped The Nova Scotia Co-operative Council
Host President Obama

The Nova Scotia Co-operative Council

OBJECTIVES

To inspire the region by organizing and hosting a world-class 70th Anniversary celebration featuring President Barack Obama.

CHALLENGES

Create a style and look and feel for the 70th Anniversary celebration


Host a world-class press conference to announce the event and campaign


Recruit over 60 corporate sponsors, donors, and partners


Create robust traditional, digital, and social media marketing campaigns


Sell 9000 tickets

Ensure 3000+ youth have the opportunity to attend


Organize and coordinate the entire event experience


Create world-class video content to capture their 70 years of growth and to inspire the audience as the event opened


Foster partnerships with educational institutions, economic development organizations, and leadership influencers

RESULTS

  • A sold-out event (sold-out in 21 minutes)

  • A world-class guest experience

  • A cohesive look and feel worthy of such an event

  • Completely sold-out all sponsorship levels

  • Completely sold out VIP Floor table section of 70 organizations

  • An incredible celebration of the co-operative and credit union movement

  • A life-changing event

  • Proceeds went to support NSCC community impact fund