LOVE FOR LOCAL
Love For Local is a national campaign with hyper-localized execution to help Canadian businesses connect with local customers who are looking for safe ways to support local businesses, organizations, charities, and non-profit organizations.
The campaign and program was developed in direct response to the COVID-19 pandemic. By building a robust community of local supporters, businesses and organizations are able to not only survive these trying times but also thrive through them. The campaign is planned to continue and evolve across Canada even once the Pandemic is behind us.
200 + participating businesses
Radio ads running on 9 stations
Print ads running in 17 publications
Large format and digital billboards in market
Over 150,000 video views
74 communities served
Over 380,000 local supporters reached and counting