LOVE FOR LOCAL

Love For Local is a national campaign with hyper-localized execution to help Canadian businesses connect with local customers who are looking for safe ways to support local businesses, organizations, charities, and non-profit organizations.

The campaign and program was developed in direct response to the COVID-19 pandemic. By building a robust community of local supporters, businesses and organizations are able to not only survive these trying times but also thrive through them. The campaign is planned to continue and evolve across Canada even once the Pandemic is behind us.

CHALLENGES:

  • Create a visual identity,  online presence, messaging, and social media campaigns in less than a week.

  • Engage with local businesses and organizations to make it as easy and seamless for them to be feature in the campaign (no cost)

  • Create a custom graphic in both French and English for every business who wats to participate

  • Creating an impactful promotional video that creates an emotional and rational impact without being able to go out and film

  • Gaining media exposure and contributions quickly and across the province.

RESULTS

  • 200 + participating businesses

  • Radio ads running on 9 stations

  • Print ads running in 17 publications

  • Large format and digital billboards in market

  • Over 150,000 video views

  • 74 communities served

  • Over 380,000 local supporters reached and counting