How We Helped Dallas Mercer Consulting Expand and grow the firm by 164% in less than 2 years.

Dallas Mercer Consulting

OBJECTIVES

Dallas Mercer Consulting (DMC) is a disability and safety management company, specializing in workplace injury, non-occupational leave management, occupational health & safety consulting and training, as well as industrial hygiene services. Rapid business growth and expansion into new markets.

CHALLENGES

Rapidly generating interest and recognition in new markets with little to no existing awareness


Developing strategies to break-through to key business decision-makers and economic influencers


Finding meaningful ways to let employers know that they have the power to reduce their workers’ compensation rates and related costs –
not to mention the stress associated with it.

Finding ways to engage with a very small and niche market segment


Ensuring a robust marketing and communications program is running in multiple markets in multiple languages in real-time


Transform 16 years of growth in Newfoundland and Labrador into a 2-year strategy applicable to the mainland provinces. Ensure the agency could support rapid growth and expansion without compromising on the quality of services.

RESULTS

  • 164% business growth in less than 2 years

  • Dominant positioning with major employers

  • New client relationships across dozens of sectors

  • Opening of a new office in New Brunswick and in Nova Scotia

  • Recruitment of new top-tier team members

  • Partnerships with Chambers of Commerce, Economic Development leaders, and sector-specific associations