How We Helped Lotto Max Make
Dreams Come True (4 Times)

Atlantic Lottery Corporation

OBJECTIVES

Raise the profile of Atlantic Lottery and Lotto Max in the Atlantic Provinces during the Holiday season of 2017. It had to be done in an engaging way so a maximum. Since Lotto Max takes great inspiration from the idea of making dreams come true, we created the Lotto Max “Dream Box”.

CHALLENGES

2-day filming schedule in 2 cities. Both the activation and end results had to be captured on film during that time.


The first day was spent promoting the Dream Box, a 10-foot tall ALC-branded wrapped present which was set up in a prominent downtown locale in each city, where people were invited to share their holiday dreams in order to qualify for a free Lotto Max ticket and a chance to see their dream come true.


RESULTS

We delivered 5 videos (1 full-length 3 minutes feature video as well as 4 minis showcasing the winners), all professionally translated for subtitles to ba available in both official languages.

The campaign produced the most highly viewed video in Atlantic Lottery history, with 679,000 views just in Atlantic Canada – which has a population of just 2.3 million!