Hustle + Heart
We are a team of energetic and passionate creative minds who thrive on helping ambitious people and companies realize their true potential. We dig deeper so you can go further.
Big dreams are welcome here.
"One of the coolest workplaces in Atlantic Canada"
"Their out of the box thinking and flexibility to work with a young company is unmatched in the marketing field in Atlantic Canada."
"Brainworks has been an immense asset for us as a growing Atlantic Canadian startup pitching the highest echelons of the tech industry in Seattle and San Francisco. They understand our business, understand our clients, and have been an integral part of how we positioned ourself for success in the industry."
We're proud of our work
Featured Video Projects
What We Do
More like - what don't we do
Grind Time Cafe
Here at the agency we have our own in-house cafe: Grind Time, the brainchild of our Lead Copywriter and Video Director Marc Basque, a barista in his former life.
Our slow coffee bar is equipped for a variety of brew methods, including Chemex, V60, Aeropress, and a manual ROK machine for hand-pulled espresso. We’re proud to serve a rotating menu of Pilot Coffee.
The logo and menu of the Grind Time were designed by our very own graphic designer, Shannon Wilson.
We believe it is our responsibility to leave the world better than we found it. We’ve even been accused of being “too involved” in the community. Since opening we’ve helped raise over $5 Million dollars for amazing causes, campaigns, and charities. From supporting events that further social cohesion, equality, and wellness to supporting local economic development initiatives and youth initiatives – we’re proud to give back every day.
Our culture is not for the faint of heart. We’re a group of driven, focused, and ambitious creative professionals. We’re anything but a 9-5 organization – but we’re also not afraid to play. From our in-house cafe (which always has 3 different local beers on tap) and monthly team dinners to our unlimited paid vacation policy and quarterly “gain-sharing” program – it’s all about give and take.
Our Demo Reel
It's All About Results
The campaign, launched in September 2017 was conceived due to an urgent need for volunteers across Canada. Together, we were able to exceed their goal of attracting 3,500 volunteer enquiries to address a growing waitlist for mentors across Canada. To date, they’ve received 3,886 enquiries.
For our Holiday campaign, our mission was to create an engaging and shareable social media video campaign designed to spread cheer in the 2017 holiday season. Since Lotto Max takes great inspiration from the idea of making dreams come true, we decided to create the Lotto Max Dream Box!
The team at Avenir strongly believe in their mission of educating the public about hearing loss, hearing protection, and what can be done for overall hearing health. We saw the naming rights partnership as a once-in-a-lifetime opportunity for Avenir to build awareness about hearing health, while also participating in the continued growth and success of New Brunswick.
Client: Beausejour Family Crisis Resource Centre Objective: To raise $4.2 million within 6 months for the building of a new facility with the goal of providing support, counseling, hope and safe housing to women and children who are victims of domestic violence and sexual abuse in South East New Brunswick. Challenges: • Stipulations on government funding meant the balance of money for the new facility needed to be raised under a very tight timeline. • Thought the centre is located in the smaller town of Shediac, NB it provides services to the entire South Eastern New Brunswick. • There was little to no awareness in
Client: Excellence NB Objective: Research has shown that if New Brunswickers make a 5% shift in their buying habits towards New Brunswick goods, services, and experiences, it would result in 5,000+ new jobs for New Brunswickers over the next 5 years. The goal of Excellence NB is to encourage New Brunswickers to support other NB companies, when and where it makes sense. If we can inspire New Brunswickers to power-up their own economy by consciously choosing products, services, and experiences from local companies it will have a positive impact on our economy. Challenges: • Finding a way to educate New Brunswickers from all
Client: Future St. Stephen Objective: To help Future St. Stephen work toward their 10 year goal of attracting 1,000 new residents in their targeted demographic markets. Challenges: • As decisions of this magnitude often take long periods of time to be made, results on a short term scale are hard to measure and track. • The 2 target demographics identified necessitated 2 wholly separate campaigns and messaging Deliverables: • 4 success story videos of couples who have moved to St. Stephen • 2 microsite landing pages, 1 for each target demographic, with downloadable materials • View book and print collateral materials • Town Launch Party to involve and inform the